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· 제목 : Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996 (Hardcover) (A Functional Analysis of Presidential Television Advertisements, 1952-1996)
· 분류 : 외국도서 > 인문/사회 > 정치학 > 정치 역사/이론
· ISBN : 9780275966454
· 쪽수 : 256쪽
· 출판일 : 1999-07-30
· 분류 : 외국도서 > 인문/사회 > 정치학 > 정치 역사/이론
· ISBN : 9780275966454
· 쪽수 : 256쪽
· 출판일 : 1999-07-30
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Preface Preliminaries Introduction: Presidential Television Spots The Functional Approach to Political Advertising General Campaigns In the Beginning: 1952,1956 The Democrats Ascend: 1960, 1964 Nixon's Return: 1968, 1972 After Watergate: 1976, 1980 Republicans in Control: 1984, 1988 The End of the Millennium: 1992, 1996 Other Campaigns Primary Campaigns: Who Shall Lead Us? Third Party Candidates: Another Choice Comparisons Contrasts Conclusions Appendix
