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· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780275981402
· 쪽수 : 312쪽
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Preface Acknowledgments The Global Competitive Intelligence I Process The State of Our Understanding of Research and Practice in Competitive Intelligence and Global Business by David L. Blenkhorn and Craig S. Fleisher Key Intelligence Topics (KITs) in Competitive Intelligence and Global Business by Meera Mody In Search of Best Practices in Global Competitive Intelligence by Kirsten Rowatt Moving from a Domestic to a Global Competitive Intelligence Perspective: Learning from World Class Benchmark Firms by Jeff MacDonald and David L. Blenkhorn Process Differences in Performing Global vs. Domestic Competitive Intelligence Data Collection by Tracy Annett The Global Competitive Intelligence Environment Key Laws Governing the Practice of Competitive Intelligence in Global Business by Michelle Sandilands Global Competitive Intelligence in Top-Performing Companies by Rahim Kassam Competitive Intelligence in Asia: The View through Different Lenses by Babette Bensoussan The Internet Will Continue to Revolutionized International Competitive Intelligence Practices by Kelly Mah The Legal Playground: Conducting Competitive Intelligence on a Global Basis by Michelle Stever Global Competitive Intelligence Management A StratCom Model for the Practice of International Competitive Intelligence by Attila Lendvai The Location and Organization of the Competitive Intelligence Function in a Multinational Corporation by Michelle Murray Best Applications of Global Competitive Intelligence: Macro-Level Scanning and Cultural Analysis by Scott Lapstra and Victor Knip Knowledge, Skills, and Abilities of Domestic and International Competitive Intelligence Practitioners by Betty Toczydlowski Country, Industry, and Process-Specific Studies in Global Competitive Intelligence The Application of the Global Competitive Intelligence Model to Sweden by Sandy Kokkinis A Comparison of Competitive Intelligence Practices in the United States and Mexico by Ross Kerr Competitive Intelligence in Brazil by Jeff Libis The Role of Competitive Intelligence in the Global Automotive Supply Chain by Keith Fishwick Management of Global Competitive Intelligence: The Way Ahead by Craig S. Fleisher and David L. Blenkhorn