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· 제목 : Personalities and Products: A Historical Perspective on Advertising in America (Hardcover) (A Historical Perspective on Advertising in America)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780313303647
· 쪽수 : 192쪽
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780313303647
· 쪽수 : 192쪽
목차
Preface Advertising in Colonial America The First Advertising Agents How P. T. Barnum Helped Change the Course of Advertising Advertising Patent Medicine: The Rise of Lydia Pinkham John Wanamaker and His Influence on Retail Advertising Albert Lasker and the Lord and Thomas Advertising Agency Procter & Gamble and Advertising Cleanliness: The First 100 Years The Springs Cotton Mills Advertising Campaign of the Late 1940s and Early 1950s Bibliography Index
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