Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture (Hardcover)

ACKNOWLEDGMENTS INTRODUCTION 1. THE STALKERAZZI: STALKING STARS IN THE BLOGOSPHERE 2. THE BLOGEBRITIES: WIELDING THE POWER OF THE KEYSTROKE 3. REALITY TELEVISION BLOGS: MAKING REALITY MORE REAL 4. CELEBRITY HOT SPOTS: ENGAGING FANS THROUGH BLOGS 5. YOUTUBE STARS: SHOOTING FOR FAME AND FORTUNE 6. FROM MEMES TO MASHUPS: CREATING CONTENT FROM CONTENT 7. MUST-NOT-SEE TV: MOVING TELEVISION VIEWERS ONLINE 8. MUSICIANS ON MYSPACE: BRINGING MUSIC TO THE MASSES 9. FROM SILVER SCREENS TO COMPUTER SCREENS: MARKETING MOVIES ON MYSPACE 10. FAN CHATTER MATTERS: MEETING UP ON MESSAGE BOARDS 11. MUSIC MESSAGE BOARDS: FUELING FANATICAL FANS 12. FROM MAINSTREAM TO SOCIAL MEDIA: GIVING POWER TO THE PEOPLE 13. PRIMETIME SOCIAL MEDIA: ADDING ONLINE TO STORY LINES CONCLUSION NOTES INDEX