Strategic Communication: Origins, Concepts, and Current Debates (Hardcover)

Preface and Acknowledgments Chapter 1 Introduction: The Promise and Peril of Strategic Communication Chapter 2 What Is Strategic Communication, and What Should It Be? Chapter 3 History of Public Diplomacy and Strategic Communication Chapter 4 Who Does Strategic Communication? Chapter 5 Challenges Facing U.S. Strategic Communication Chapter 6 Improving Strategic Communication Chapter 7 Conclusions and the Way Ahead Appendix I: Definitions of Strategic Communication Appendix II: Department of Defense Report on Strategic Communication, December 2009 Appendix III: White House National Framework for Strategic Communication, March 2010 Bibliography Index