Small Business Smarts: Building Buzz with Social Media (Hardcover)

Acknowledgments Introduction 1 An Introduction to Strategic Social Media 2 Online Listening: Monitoring Customer Conversations Wherever They Happen ?Getting Started with Blogging 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media ?Getting Started with Facebook 4 Social Messaging: Best Practices for Social Communication ?Getting Started with Twitter 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search ?Getting Started with Google Places 6 Better than the Rotary: Using Social Media to Create a Business Network ?Getting Started with LinkedIn 7 Media Metrics: Measuring the Effects of Social Media 8 Social Media Audits: A Tool to Create Your Strategy Appendix References Index