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· 제목 : The Tipping Point : How Little Things Can Make a Big Difference (Paperback) (『티핑 포인트』원서)
· 분류 : 외국도서 > 인문/사회 > 심리학 > 사회 심리학
· ISBN : 9780316679077
· 쪽수 : 280쪽
· 분류 : 외국도서 > 인문/사회 > 심리학 > 사회 심리학
· ISBN : 9780316679077
· 쪽수 : 280쪽
목차
ONE. The Three Rules of Epidemics
TWO. The Law of the Few : Connectors, Mavens, and Salesmen
THREE. The Stickness Factor : Sesame Street, Blue's Clues, and the Educational Virus
FOUR. The Power of Context (Part One) : Bernie Goetz and the Rise and Fall of New York City Crime
FIVE. The Power of Context (Part Two) : The Magic Number One Hundred and Fifty
SIX. Case Study : Rumors, Sneakers, and the Power of Translation
SEVEN. Case Study : Suicide, Smoking, and the Search for the Unsticky Cigarette
EIGHT. Conclusion : Focus, Test, and Believe
AFTERWORD. Tipping Poing Lessons from the Real World
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