The Business Communication Casebook: A Notre Dame Collection (Paperback, 2)

Part One: BRAND IMAGE AND IDENTITY.1. American Girl: A Protest over Corporate Philanthropy, Halvorsen-Ganepola, M.; Murphy, K; and O'Rourke, J. S. (Editor). 2. BP America: The Prudhoe Bay Oil Spill and a Commitment to Being Green", Hermo, J.; and O'Rourke, J. S. (Editor). 3. Brooks Brothers: A Philosophy of Dress, Johnson, J. M.; Stevenson, C. C.; and O'Rourke, J. S. (Editor). 4. CBS News: Challenging the Authenticity of a News Source, Stevenson, C.; Suhanic, K.; and ORourke, J. S. (Editor). 5. Chicago Sun-Times: When Truth Tellers Lie, Morales, S. M.; and O'Rourke, J. S. (Editor). 6. De Beers Ltd.: Polishing Up Its Brand for the U.S. Market, Davgun, A.; McDaniel, H.; Thomas, M.; and O'Rourke, J. S. (Editor). 7. Kmart Corporation: Saving an American Icon, Brown, J.; Lesser, D.; and O'Rourke, J. S. (Editor). 8. Kraft Foods, Inc.: The Cost of Advertising on Childrens Waistlines, Hwa, P.; Housman, T.; and O'Rourke, J. S. (Editor). 9. McDonalds Corporation: Who Is Responsible for Americas Obesity?, Wysocki, J.; Dennhardt, A.; and ORourke, J. S. (Editor). 10. McDonalds Corporation: Regilding the Golden Arches, Kays, C.; Kimmet, M.; O'Rourke, J. S. (Editor). 11. Mothers Work, Inc.: Brand Image and Accusations of Employment Discrimination, Billick, C.; Wong, L.; and O'Rourke, J. S. (Editor). 12. Sony BMG Corporation: Digital Rights Management, Curry, J. J.; Butcher, K. A.; and O'Rourke, J. S. (Editor). 13. Target Corporation: Pharmacists Acts of Conscience and the "Plan B" Pill, Cox, J. L.; Berry, K. M.; and O'Rourke, J. S. (Editor). 14. The New York Times and Jayson Blair: All the News Thats Fit to Print?, Smeraglinolo, M.; Wehmer, J.; and O'Rourke, J. S. (Editor). 15. Wal-Mart Stores, Inc.: Image Issues for the Worlds Largest Retailer, Katcherian, A. L.; Blazek, M. F.; and O'Rourke, J. S. (Editor). Part Two: CRISIS MANAGEMENT. 16. ChoicePoint: Personal Data and a Loss of Privacy, Bailey, Q.; Gilfillan, B.; and O'Rourke, J. S. (Editor). 17. Guidant Corporation: Heart Implants and Patient Trust, Anderson, J.; Eggleton, L.; and O'Rourke, J. S. (Editor). 18. Martha Stewart Living Omnimedia, Inc.: An Accusation of Insider Trading, Westby, A. R.; Moulton, M. P.; and O'Rourke, J. S. (Editor). 19. Morgan Stanley and the Events of September 11, 2001, Ulto, S.; Strmiska, D.; O'Rourke, J. S. (Editor). 20. Procter & Gamble: Confrontation with People for the Ethical Treatment of Animals, Dillon, P.; Paxton, J.; and O'Rourke, J. S. (Editor). 21. Wendys International: Pointing a Finger at Fraud, Gaumond, C.; Kim, H.; and O'Rourke, J. S. (Editor). Part Three: FINANCIAL SERVICES. 22. Citigroup: Restoring Ethics and Image Before Growth, Lee, D.; Ratliff, J.; and O'Rourke, J. S. (Editor). 23. Google, Inc.: Responding to Scrutiny Surrounding Its Initial Public Offering, Ellescas, S. D.; Gonzales, J. C.; and O'Rourke, J. S. (Editor). 24. KPMG: Running for Shelter, Ragsdale, M.; Bucholz, E.; and O'Rourke, J. S. (Editor). 25. The New York Stock Exchange: An Identity in Jeopardy Abdalla, S. A.; Sanderson, S. J.; and O'Rourke, J. S. (Editor). Part Four: INTERNATIONAL & INTERCULTURAL. 26. Google, Inc.: Entrance into the Chinese Market and Government Censorship Harris, B.; Ogilvy, A.; and O'Rourke, J. S. (Editor). 27. Dewey Ballantine, LLP: Cultural Stereotypes and an Interoffice E-mail O'Rourke, J. S. 28.The Walt Disney Company: Launch of a Hong Kong Theme Park, Baldwin, J. L.; Liu, A.; Suzuki, H.; and O'Rourke, J. S. (Editor). Part Five: PHARMACEUTICAL. 29. GlaxoSmithKline: Executive Compensation and a Shareholder Revolt, Eklund, J.; Frymoyer, S.; Yamabayashi, K.; and O'Rourke, J. S. (Editor). 30. Merck & Co., Inc.: A Recall of Vioxx, Bartucci, G.; Gust, A.; and O'Rourke, J. S. (Editor). 31. Wyeth Pharmaceuticals: Premarin®, Prempro® and Hormone Replacement Therapy, Huang, K. I. C.; Vanaelstyn, M; and O'Rourke, J. S. (Editor). Part Six: TRANSPORTATION. 32. Alaska Airlines: Navigating through Crisis toward an Uncertain