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· 제목 : Enterprise! (Paperback) 
· 분류 : 외국도서 > 경제경영 > 인력관리
· ISBN : 9780324786552
· 쪽수 : 592쪽
· 분류 : 외국도서 > 경제경영 > 인력관리
· ISBN : 9780324786552
· 쪽수 : 592쪽
목차
1. Enterprise: Creating a Framework for Success.2. Enterprisers.3. Enterprising Fundamentals.4. What Is an Enterprise?5. The Legal and Regulatory Environment of Business.6. Discovering Opportunities.7. Feasibility.8. Business Plans and Planning.9. Pathways to Enterprise Creation.10. Purchasing a Business.11. Franchising.12. The Enterprising Mind.13. Branding and Marketing: Refining and Telling the Enterprise's Story.14. Sales, Place, Price, and Service: Engaging Your Customers.15. Finding Resources.16. Monitoring Financial Resources.17. Managing People.18. Managing the Enterprise.19. Personal and Business Transition.20. Creating and Growing the Social Enterprise.
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