Marketing in Evolution : Essays in Honour of Michael J. Baker (Hardcover)

Introduction; S.A.Shaw & N.Hood - The Rise and Fall of Modern Marketing, and Its Rebirth; C.Gronroos - Another Oxymoron in Marketing: Marketing Strategy; R.Wensley - The Evolution of Consumer Distribution Channels; S.A.Shaw & J.A.Dawson - Using Relationship Marketing and Organisational Learning for Competitive Advantage During Innovation; P.W.Meyers & G.A.Athaide - The Measurement, Methodologies and Models of New Product Success Studies; S.J.Hart - Rejecting Superior, New Technologies; A.Woodside - The Evolution of International Business and International Marketing Thought; N.Hood & S.Young - The Changing Nature of the Marketing Profession and Implications for Requirements in Marketing Education; M.J.Thomas - Star of Marketing Academe: The Person, the Place, the Nation, the World, the Universe and Everything; J.Saunders