The International Marketing of Travel and Tourism : A Strategic Approach (Paperback)

PART ONE: OVERVIEW OF INTERNATIONAL TOURISM MARKETING PRINCIPLES.- The Marketing Concept and International Tourism Marketing.- Strategic Analysis and Strategy Formulation.- PART TWO: ISSUES AND TRENDS IN CONTEMPORARY TOURISM MARKETING.- The Impact of Technology on Tourism Marketing; P.Alford.- Green Strategies in the Tourism and Hospitality Industries; D.Diamantis & A.Ladkin.- The Influence of Human Resource on Tourism Marketing; E.Szivas.- Managing the Service Encounter: Consistent High Quality through `Internet Marketing'; G.McGrath
PART THREE: STRATEGIC MARKETING IN THE TOURISM SECTORS.- Strategic Marketing of Tourism Destinations; R.Batchelor.- Strategic Marketing in the Hospitality Sector; T.Knowles.- Strategic Marketing in the Air Transport Sector.- Strategic Marketing in the Tour Operator Sector; T.Knowles & P.Grabowski.- Strategic Marketing in the Travel Agency Sector; L.Andreu Simo & E.Bigne.- Future Trends in the Travel and Tourism Industry.