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· 제목 : Data Construction and Data Analysis for Survey Research (Paperback) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780333763063
· 쪽수 : 248쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780333763063
· 쪽수 : 248쪽
목차
The Nature of Survey Data.- The Measurement of Variables.- Error in Measurement.- The Data Matrix.- Statistical Procedures for Analysing the Data Matrix.- Tables and Charts for Categorical Variables.- Tables and Charts for Metric Variables.- Data Reduction for Categorical Variables.- Data Reduction for Metric Variables.- Statistical Inference for Categorical Variables.- Statistical Inference for Metric Variables.- Testing Hypotheses and Explaining Relationships.- Strategies for Analysing a Data Matrix.- Analysing Qualitative Data.
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