The Political Economy of Sport (Hardcover)

Preface and Acknowledgements Notes on Contributors Sport and International Political Economy: An Introduction; K.S.Schimmel PART I: TRANSNATIONAL ALLIANCES: MANUFACTURING, MERCHANDISING AND BRAND-NAME MARKETING IN THE SPORT INDUSTRY Playing an Aerial Game: the New Political Economy of Soccer; R.Giulianotti Recapturing Olympic Mystique: The Corporate Invasion of the Classroom; T.Magdalinski , K.S.Schimmel & T.J.L.Chandler PART II: ACTIVE MOMENTS: CAPITALIST PRODUCTION, CULTURAL CHANGE AND PATTERNS OF RESISTANCE Global Struggles, Local Impacts: Rugby League, Ruper Murdoch's 'Global Vision' and Cultural Identities; M.Falcous The Media Sport Cultural Complex: Football and Fan Resistance in Australia; M.G.Phillips , B.Hutchins & B.Stewart Paradoxes of Material Culture: The Political Economy of Surfing; D.Booth PART III: PLACE COMPETITION; SPORT MEGA-EVENTS AND URBAN DEVELOPMENT Selling Places: Hallmark Events and the Reimaging of Sydney and Toronto; C.M.Hall Public Policy, Sports Investments and Regional Development Initiatives in Modern Japan; W.Manzenreiter & J.Horne The 'Green' Games Sydney 2000 Played; G.Waitt Conclusion: The Political Economy of Sport in the Twenty-First Century; J.Nauright Index