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· 제목 : Unlocking the Business Environment (Paperback) 
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 인류학
· ISBN : 9780340942079
· 쪽수 : 384쪽
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 인류학
· ISBN : 9780340942079
· 쪽수 : 384쪽
목차
Introduction
The rise of management
Strategy, mission and stakeholders
Structure, size and growth
Communication across the functions
Leadership and motivation
Organisational culture and change
The external micro-environment
The macro-environment: political influences
The macro-environment: economic influences
The macro-environment: socio-cultural influences
The macro-environment: technological influences
The macro-environment: legal influences
The macro-environment: environmental influences
The macro-environment: demographic influences