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· 제목 : Unlocking Marketing (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780340992265
· 쪽수 : 352쪽
· 출판일 : 2023-12-31
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780340992265
· 쪽수 : 352쪽
· 출판일 : 2023-12-31
목차
1. The Marketing Process
2. The Marketing Environment
3. Competitor Analysis
4. Buyer Behaviour
5. Market Research Techniques
6. Process of Segmentation
7. The Marketing Mix
8. The Product
9. Pricing
10. Distribution and Placement
11. The Promotional Mix
12. The Wider Marketing Mix
13. Marketing Planning
14. Technology within the Marketing Process
15. Ethical Elements of Marketing
