Social Media Marketing: A Strategic Approach (Paperback, 3)

1. The Role and Importance of SMM.2. Goals and Strategies.3. Identifying Target Audiences.4. Rules of Engagement for Social Media Marketing and Social Media Governance.5. Social Media Platforms and Social Networking Sites.6. Paid Social and Influencers7. Content Creation and Sharing: Blogs, podcasts, and webinars.8. Visual Storytelling9. Content Marketing: Publishing Articles, White Papers and E-books10. Virtual Communities11. Mobile Marketing on Social Networks.12. Social Media Monitoring and Management.13. Managing and Staffing the Organization for Social Media Marketing.14. Social Media Marketing PlanAppendix: Sample SMM Plan Caffe Daily