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· 제목 : International Sport Marketing : Issues and Practice (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 산업 > 테마파크
· ISBN : 9780367151096
· 쪽수 : 224쪽
· 분류 : 외국도서 > 경제경영 > 산업 > 테마파크
· ISBN : 9780367151096
· 쪽수 : 224쪽
목차
Introduction 1. Major Trends in the Sport Industry 2. The Sport Brand 3. The Role of Sport in Destination Branding Strategies 4. Marketing Sport for Development and Peace: An Introduction 5. Sport Events, Economic Impact and Regulation 6. Football Club Equipment Manufacturers Strategy and Internationalization 7. Be Ready to Be Excited: The WWE's Marketing Strategy and Economic Model 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach Conclusion: Towards New Horizons in Global Sports Marketing
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