Persuasion : Social Influence and Compliance Gaining; International Student Edition (Paperback, 6 New edition)

Chapter 1: Why Study Persuasion?  
Chapter 2: What Constitutes Persuasion?  
Chapter 3: Attitudes and Consistency  
Chapter 4: Credibility  
Chapter 5: Communicator Characteristics and Persuasion  
Chapter 6: Conformity and Influence in Groups 
Chapter 7: Language and Persuasion  
Chapter 8: Nonverbal Influence  
Chapter 9: Structuring and Ordering Persuasive Messages   
Chapter 10: Compliance Gaining 
Chapter 11: Sequential Persuasion 
Chapter 12: Deception   
Chapter 13: Motivational Appeals
Chapter 14: Visual Persuasion    
Chapter 15: Esoteric Forms of Persuasion  
Chapter 16: The Ethics of Persuasion