Essentials of Business Research Methods (Hardcover, 4 ed)

Preface Part I: Introduction Chapter 1: Business Research for The Twenty-First Century Chapter 2: Overview of the Research Process? Chapter 3: Ethics in Business Research? Part II: Beginning the Research Chapter 4: Defining the Research Problem and Reviewing the Literature Chapter 5: The Nature and Sources of Secondary Business Data Chapter 6: Conceptualization and Research Design? Part III: Sampling and Data Collection Chapter 7: Sampling Approaches and Considerations Chapter 8: Methods of Collecting Primary Data Chapter 9: Measurement and Scaling? Chapter 10: Questionnaire Design Part IV: Analysis and Interpretation of Data Chapter 11: Basic Data Analysis for Qualitative Research? Chapter 12: Basic Data Analysis for Quantitative Research? Chapter 13: Testing Hypotheses in Quantitative Research? Chapter 14: Examining Relationships Using Correlation and Regression Chapter 15: Other Multivariate Techniques Part V: Communicating the Results Chapter 16: Reporting and Presenting Research Index