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· 제목 : Loyalty Management : From Loyalty Programs to Omnichannel Customer Experiences (Paperback)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780367210724
· 쪽수 : 258쪽
· 출판일 : 2019-10-07
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780367210724
· 쪽수 : 258쪽
· 출판일 : 2019-10-07
목차
1. Loyalty and Marketing Cristina Ziliani 2. The Evolution of Loyalty Management Cristina Ziliani 3. Making Channel Partners Loyal Cristina Ziliani 4. The Impact of Big Data and Artificial Intelligence Cristina Ziliani 5. What We Know About Loyalty Programmes Marco Ieva 6. Managing Experience to Foster Customer Loyalty Marco Ieva 7. Using Customer Insight in Retail Management Michela Giacomini and Miriam Panico 8. Loyalty in the Omnichannel Environment Cristina Ziliani and Marco Ieva 9. Getting Loyalty Right: Barilla and Starbucks Cristina Ziliani 10. Future Challenges Marco Ieva
