Media Management Matters : Challenges and Opportunities for Bridging Theory and Practice (Hardcover)

1. Media management as an engaged scholarship 2. University-industry collaboration in the media management field 3. Why policymakers need to collaborate with academics on media policy and why that need will grow 4. Managing media firms: Case studies of practice-led research, actionable knowledge and instrumental impact 5. Conducting media management ethnography: A journey toward impacting industry stakeholders 6. Evaluating action research to innovate digital journalism revenue models 7. Examining ad avoidance consumers: A collaborative study with the ad blocker industry 8. Location-based services in regional media communication: Insights from a research project 9. Sustaining small television ecosystems: Lessons from policy-driven research in Flanders 10. Researching news media: Creating societal impact from research for the media industry and policymakers 11. Research for innovation: Improving the management of co-located and clustered industries 12. Eyes on tech! Media entrepreneurship and the relevance of technology in business models 13. Managing digital transformation: The case of the Finnish Broadcasting Company 14. Shedding light on audiovisual consumption preferences: A case study from Spain 15. Digital privacy and new media: Reflecting on lessons for policy and practice