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· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780367234331
· 쪽수 : 274쪽
· 출판일 : 2019-07-09
목차
List of figures; List of tables; List of contributors; Preface; Introduction; Part 1. The Work of the General Manager. Foundations; Chapter 1: A GM’s Agenda: What Good Managers Do (Joan Enric Ricart, IESE; Jaume Llopis; IESE).; Chapter 2: Business Policy: Historical Evolution and Epistemological Roots (Jorge Ivan Gomez Osorio, INALDE; Hector Rocha, IAE).; Chapter 3: The Rising Role of People in Companies (Alejandro Carrera, IAE); Part 2. Strategizing and Organizing; Chapter 4: The Role of the CEO in Business Model Renewal (Joan Enric Ricart, IESE).; Chapter 5: Strategic Management in Emerging Markets (Roberto Vassolo & Angel Sevil, IAE).; Chapter 6: Environmental Sensibility and Firm Strategic Actions (Mike Rosenberg and Pascual Berrone, IESE; Horacio Rousseau, Florida State University).; Chapter 7: Entrepreneurship in the Digital Economy. Latin American "Unicorns" (Enrique Chamas, Universidad Austral; Adrian Caldart IESE Business School/AESE Business School).; Chapter 8: Managing Strategic Alliances (Africa Arino, IESE).; Chapter 9: Spontaneous Learning in the Firm: The Concept of "Footprints." (Rafael Andreu, IESE).; Part 3. The Institutional Configuration of the Firm; Chapter 10: Designing the Boars of Directors: A Tailor-Made Suit (Alfredo Enrione, ESE).; Chapter 11: Stakeholder Salience in Latin America. Who Really Counts? (Adrian Caldart, Alejandro Carrera and Magdalena Cornejo); Chapter 12: Risk Management. The Role of the Board of Directors (Ivan Diaz Molina, ESE).; Chapter 13: Family-Owned Firms: The Role of the Board of Directors, Family Council and Family Office (Josep Tapies, IESE).; Chapter 14: General Management and Firm Ownership Changes (Marta Elvira, IESE; Luis Manuel Calleja, IESE); Part 4. Integrating Principles, Strategy, Organization and Governance.; Chapter 15: The Agenda of the CEO (Adrian Caldart, AESE, IESE; Alejandro Carrera, IAE, Magdalena Cornejo, IAE).; Part 5. Cases; 5.1. FISIPE (Luis Lynce de Faria, Adrian Caldart); 5.2. Solancis: Competitiveness Through Innovation and Sustainability; 5.3. Minas Conga (Hugo Alegre); 5.4. El Tejar (Alejandro Carrera); 5.5. Mercado Libre. The Battle of Chile (Roberto Vassolo).; 5.6. Aje. Selling Refreshments to the Bottom of the Pyramid (Jose Luis Nueno, Silvia Rodriguez, Miguel Bazan).; 5.7. RBS (A) and (B) (Cesar Bullara); 5.8. Babe y Cia: Continuity and Change in the Firm (Maria Fernandez, Jaume Llopis, Josep Tapies).; 5.9. Peruvian Poultry Association. The Change of Paradigm (Alejandro Fontana) 5.10.- Case Ufinet Telecom S.A.: Aligning General Management and Ownership Goals (Marta Elvira and Luis Manuel Calleja); 5.11. Barbuss Global (Adrian Caldart); Epilogue; Index