The Public Relations Handbook (Paperback, 6 ed)

Contents Part 1 The context of public relations What is public relations? Sarah Roberts Bowman Public relations and communications Sarah Roberts-Bowman Public relations, politics and the media Sarah Roberts-Bowman and Gloria Walker Public relations and management Anne Gregory Ethics, professionalism and regulation Alison Theaker Part 2 Strategic public relations Public relations and corporate communication Sarah Roberts-Bowman and Gloria Walker Public relations and corporate identity Emma Wood Risk, issues and crisis management Heather Yaxley Public relations and corporate social responsibility Antonio Marques Mendes Measurement and evaluation Mairead McCoy Public relations and globalisation Averill Gordon Part 3 Stakeholder public relations Media relations in the social media age Philip Young Internal communications Liam Fitzpatrick Financial communications Annette Spencer Public sector public relations Susan Kinnear Consumer public relations Michael Frohlich Business to business public relations Loretta Milan Public relations and engagement in the not for profit sector Alan Anstead Using new technology effectively in public relations Heather Yaxley Activism and public relations Philip Young Part 4 Shaping the future Future challenges for public relations Alison Theaker