Trust, Power and Public Relations in Financial Markets (Paperback, 1)

1. PR in Financial Markets: ‘Booms and Busts’ in Trust 2. Reframing Trust, Power & Public Relations 3. Promoting State Financial Power: Creditworthiness as Trustworthiness 4. Financial Trade Associations: Territorial Battles for Trust 5. Stock Market Storytelling and Dalliances with Trust 6. Changing Banking Models, Shifting Trust Relations 7. Insurance, Investment, Pensions: Rise of the Robo-Expert 8. Financial Exclusion: PR as Activism and Resistance 9. Organising Silence: Public Relations in Financial Silos 10. Conclusion: Revisiting the Trust Strategist’s Role