The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere (Hardcover)

Introduction Colin Alexander Part 1: The First Frontier: Understanding Public Diplomacy 1. Hegemony, Morality and Power: A Gramscian Theoretical Framework for Public Diplomacy Colin Alexander 2. Communications Technologies and Public Diplomacy: A History of the Frontiers of Statecraft Gary Rawnsley 3. Education Beyond Borders: Explaining the Frontiers of Public Diplomacy’s Core Molly Bettie Part 2: The Second Frontier: Early Public Diplomats and their Innovations during the Collapse of Colonialism 4. Hegemonic Communications with Colonial Subjects: British Public Diplomacy in Colonial India Colin Alexander 5. Colonial Subjects as Hegemonic Actors: V.S. Srinivasa Sastri's 1922 Public Diplomacy Tour of British Dominion Territories Vineet Thakur　 6. Non-governmental Public Diplomacy Networks: The Indian National Congress and U.S. Public Opinion, 1914-1947 Sarah Ellen Graham Part 3: The Third Frontier: Emergent Forces in Contemporary Public Diplomacy 7. Dressing up the Dragon: China’s ‘Exceptional’ Public Diplomacy Benjamin Tze Ern Ho 8. India’s Public Diplomacy Re-posturing: The BJP’s use of Yoga within its Political Communications Alexander Davis 9. Combining Self-interest and Moral ‘Good’: Cities as Public Diplomacy Actors Sohaela Amiri & Lorenzo Kihlgren Grandi Part 4: The Fourth Frontier: Public Diplomacy at the Edge of the World 10. Public Diplomacy at the Top of the World: Sub-state Communications between Russia’s North-west and its European Neighbours Alexander Sergunin 11. Outsourcing Public Diplomacy Operations: Neoliberalism and the Communications of the United Nations since the End of the Cold War Jacob Udo-Udo Jacob 12. Public Diplomacy on the Frontiers of Madness: North Korea and the Hegemonic Coalition Colin Alexander 13. Conclusions Colin Alexander