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· 제목 : Organizing Logics, Nonprofit Management and Change : Rethinking Power, Persuasion and Authority (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 경영관리/리더십
· ISBN : 9780367371005
· 쪽수 : 196쪽
· 출판일 : 2021-02-24
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 경영관리/리더십
· ISBN : 9780367371005
· 쪽수 : 196쪽
· 출판일 : 2021-02-24
목차
1. Introduction. Part I - A tale of two rhetorics: organizational life in the milieu of corporate and community logics. 1. An organization in search of purpose.2. Managers (and management) in search of purpose. 3. Symbols, rhetoric and strategizing.Part II - Transforming organizational trajectory. 5. Structuring for purpose. 6. Recruiting for and rewarding loyality to the (new) cause. 7.Immobilizing resistance and overcoming dissent. 8. Leading away from purspose and getting away with it.9. Conclusion.
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