Intercultural Communication for Global Business : How Leaders Communicate for Success (Paperback, 2 ed)

Foreword by Gert Jan Hofstede Part 1: Foundations of Intercultural Communication 1. Culture in Business Contexts Case: Walmart Germany: Corporate formula does not fit the German culture Part 2: Self-Awareness in Intercultural Communication 2. Cultural Competence for Leaders Case: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas 3. Culture and Identity Case: Cheerios Commercial: 30 Seconds that Exceeds 30 Days of Controversy Part 3: Concepts of Intercultural Communication 4. Cultural Frameworks and Foundations Case: Best Buy: Is China Ready for the Big Box? 5. Culture and Communication Case: Target Corporation: The "Urine Sandal" 6. Culture and Worldview Case: Nike, Inc.: Air Bakin’ Blunder and the Council on American-Islamic Relations 7. Culture and Cognition Case: Groupon: Advertising at Super Bowl XLV Part 4: Becoming a CQ Leader 8. Culture and Leadership Case: Brew Time: Starbucks in the Indian Market