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· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780367437367
· 쪽수 : 634쪽
· 출판일 : 2020-05-21
목차
Part 1 Understanding tourism? 1 Introduction to tourism: Themes, concepts and issues? 2 The evolution and development of tourism? 3 Understanding tourism demand? 4 Understanding the tourist as a consumer? Part 2 Understanding the tourism industry? 5 Understanding and managing tourism supply: An introductory framework 6 Information communication technologies in tourism? 7 Travel intermediaries: Tour operators and agents? 8 Transporting the tourist 9 Visitor attractions? 10 Tourism accommodation and hospitality services? Part 3 Managing tourist operations and communicating with the visitor? 11 Human resource management in tourism? 12 Tourism and entrepreneurship? 13 The role of the public sector in tourism? 14 Marketing tourism? 15 Marketing tourism destinations Part 4 The impact of tourism? 16 Economic impacts? 17 Social and cultural impacts? 18 Environmental impacts? 19 The challenge of sustainability? Part 5 Trends and themes in the use of tourist resources? 20 Urban tourism? 21 Rural tourism? 22 Coastal and resort tourism? 23 Tourism in the less developed world? Part 6 Managing tourism activities? 24 Planning and managing the tourist experience? 25 Tourist health and safety: Global challenges for tourism? 26 Event tourism? 27 The future of tourism?














