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책 정보
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9780367463946
· 쪽수 : 458쪽
목차
1. Preface 2. Chapter 1: How we decide 3. Chapter 2: Experiments in behavioural economics 4. Chapter 3: Gut feelings and effortful thinking 5. Chapter 4: Expected utility theory and prospect theory 6. Chapter 5: Probabilistic thinking 7. Chapter 6: Thinking strategically 8. Chapter 7: The ultimatum game 9. Chapter 8: Market implications of the ultimatum game 10. Chapter 9: Trust and trustworthiness in everyday life 11. Chapter 10: Trust and trustworthiness in markets 12. Chapter 11: Cooperation in social dilemmas 13. Chapter 12: The carrot or the stick: Sustaining cooperation in social dilemmas 14. Chapter 13: I will if you will: Resolving coordination problems in organizations 15. Chapter 14: Behavioural Analysis of Markets 16. Chapter 15: Asset bubbles in markets 17. Bibliography