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· 제목 : The Strategic Manager : Understanding Strategy in Practice (Paperback, 3 ed) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780367468064
· 쪽수 : 222쪽
· 출판일 : 2021-07-26
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780367468064
· 쪽수 : 222쪽
· 출판일 : 2021-07-26
목차
1. Strategic Management Basics 2. Marketing-inspired Strategic Thinking Case 2.1: Miele 3. The Industrial Organization Approach Case 3.1: Spotify 4. The Resource-based View Case 4.1: Macy’s 5. Agency Theory & Shareholder Value Case 5.1: Judges Scientific 6. Stakeholders & Organizational Politics Case 6.1: Inditex 7. Institutional Theory and Organizational Culture Case 7.1: Waymo 8. Similarities, Differences and Underlying Assumptions Case 8.1: De La Rue
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