Nation-branding in Practice : The Politics of Promoting Sports, Cities and Universities in Kazakhstan and Qatar (Paperback)

Introduction Part I: A practice approach to nation-branding Chapter 1 ? Conceptualising nation-branding as practice Chapter 2: Analysing nation-branding in practice Chapter 3 ? Situating nation-branding in practice Part II: The promotion of sports, cities and universities in Kazakhstan and Qatar Chapter 4 - Building the sports-brand: Team Astana and the 2022 FIFA World Cup Chapter 5 - Building the city-brand: Extravagant urban development in Astana and Doha Chapter 6 - Building the knowledge-brand: ‘world-class’ education at Nazarbayev University and Education City Part III: Nation-branding in practice Chapter 7 - Nation-branding as conservative politics Conclusion: Brand new world?