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· 제목 : Strategic Sports Event Management (Hardcover, 4 ed)
· 분류 : 외국도서 > 경제경영 > 산업 > 엔터테인먼트
· ISBN : 9780367494650
· 쪽수 : 418쪽
· 출판일 : 2021-11-19
· 분류 : 외국도서 > 경제경영 > 산업 > 엔터테인먼트
· ISBN : 9780367494650
· 쪽수 : 418쪽
· 출판일 : 2021-11-19
목차
Introduction ? 1????????? The Sports Event Industry ? 2????????? Event Organizations ? 3????????? The Sports Event Planning Process ? 4????????? Impacts and Legacies ? 5????????? Financial Planning and Control ? 6????????? Event Revenue Maximization ? 7????????? The Bidding Process? ? 8????????? Event Implementation? ? 9????????? Marketing Planning and Implementation ? 10??????? Innovative Communications ? 11??????? Sports Event Sponsorship ? 12??????? Research and Evaluation
