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· 제목 : Strategic and Innovative Pricing : Price Models for a Digital Economy (Paperback)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780367500214
· 쪽수 : 182쪽
· 출판일 : 2022-04-29
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780367500214
· 쪽수 : 182쪽
· 출판일 : 2022-04-29
목차
1. Introduction 2. Business Ecology 3. Business Models 4. Price Models 5. Innovative Price Models and Digitisation 6. Case Study: Re-Shaping the Taxi Industry 7. Case Study: Exploiting and Coping with "Free" in Extended Digital Platforms 8. Conclusion and Discussion
