Planning and Managing Smaller Events : Downsizing the Urban Spectacle (Paperback)

1. Planning and Managing Smaller Events: Trends, Needs and Opportunities for Downsizing Spectacle Stefano Di Vita and Mark Wilson 2. Downsizing Spectacle: The Appeal of Smaller Events Mark Wilson 3. Umbrellas, Incubators, Mothers, and Killers: Four Types of Relationship Between Cultural Mega-Events and Small and Micro Events in Heritage-Rich European Cities Zachary Jones and Davide Ponzini 4. Start-Ups, Business Investors, and the Flow of Music: Contrasting Two Creative Events in Helsinki, Finland Tommi Inkinen and Salla Jokela 5. Culture-Led Small Events in Italy: Milano Piano City and Mantova Festivaletteratura Corinna Morandi 6. The Conegliano Valdobbiadene European Wine City 2016: A Promotional Tool for the Prosecco Region in Italy Matteo Basso 7. Living Off the Lutherland: Thinking Resourcefully About the 500th Anniversary of the 1517 Protestant Reformation Jacob Blythe 8. Beyond the Borders: Lights and Shadows of the German IBA’s Model Fabrizia Berlingieri 9. Beyond the Scene: Rethinking Event Assessment at Montreal’s Music Festival Anne-Marie Broudehoux and Maxim Bonin 10. Dragon Boat Festivals: An International Collection of Events Mark Wilson 11. City/Capital of Culture Schemes in European Medium-Sized Coastal Cities: The Cases of Hull (UK) and Pafos (Cyprus) Enrico Tommarchi and Federico Cavalleri 12. How Mega-Events Can "Fit Small"? Connections, Uncertainties, and Planning Perspectives Stefano Di Vita