The Dynamics of Persuasion : Communication and Attitudes in the Twenty-First Century (Paperback, 7 New edition)

Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The Nature of Attitudes 4. Attitudes: Definition and Structure 5. The Power of Our Passsions: Theory and Research on Strong Attitudes 6. Attitudes: Functions and Consequences 7. Attitude Measurement Part 3: Changing Attitudes and Behavior 8. Processing Persuasive Communications 9. "Who Says It": Charisma, Authority, and the Controversial Milgram Study 10. "Who Says It": Credibility and Social Attractiveness 11. Fundamentals of the Message 12. Emotional Message Appeals: Fear and Guilt 13. Cognitive Dissonance Theory Part 4: Persuasive Communication Contexts 14. Interpersonal Persuasion 15. Advertising, Marketing, and Persuasion 16. Health Communication Campaigns