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책 정보
· 제목 : Strategic Commercial Management (Hardcover, 1)
· 분류 : 외국도서 > 경제경영 > 통상정책
· ISBN : 9780367510299
· 쪽수 : 270쪽
· 출판일 : 2025-06-30
· 분류 : 외국도서 > 경제경영 > 통상정책
· ISBN : 9780367510299
· 쪽수 : 270쪽
· 출판일 : 2025-06-30
목차
1. Making Commercial Management Strategic? 2. Foundations of Commercial Relationships? 3. Identifying, Allocating and Managing Risk and Value? 4. Exchange Governance? 5. Commercially Driven Decision-Making? 6. Influencing Partner Behaviour? 7. Applying Rigorous and Consistent Commercial Processes and Procedures? 8. Realising Value at the Commercial Interface
