Mass Communication Theories : Explaining Origins, Processes, and Effects (Paperback, 2 ed)

INTRODUCTION Chapter 1: SHAPING THE AMERICAN MASS MEDIA: AN OVERVIEW Chapter 2: INTRODUCTION TO THE ORIGINS, NATURE, AND USES OF THEORIES 　 PART I: THE INTELLECTUAL FOUNDATIONS OF MEDIA STUDIES Chapter 3: THE SCIENTIFIC METHOD AND THE SOCIAL CONSTRUCTION OF REALITY: THE CONTRIBUTIONS OF PHILOSOPHY Chapter 4: PUBLIC OPINION AS SHAPED BY THE PRESS: THE CONTRIBUTION OF POLITICAL SCIENCE Chapter 5: COGNITIVE PROCESSING: THE CONTRIBUTION OF PSYCHOLOGY Chapter 6: THE CONCEPT OF MASS SOCIETY: THE CONTRIBUTION OF SOCIOLOGY 　 PART II: THE BEGINNINGS: EARLY THEORIES OF MASS COMMUNICATION Chapter 7: JAMES BRYCE’S 19th CENTURY THEORY OF PUBLIC OPINION AND THE PRESS Chapter 8: WALTER LIPPMAN’S 1920s THEORY OF UNINTENTIONAL NEWS DISTORTION Chapter 9: THE "MAGIC BULLET" THEORY OF UNIFORM EFFECTS 　 PART III: THEORIES OF MASS COMMUNICATION PROCESSES AND EFFECTS Chapter 10: THE SELECTIVE AND LIMITED INFLUENCES THEORY Chapter 11: THE TWO-STEP FLOW OF COMMUNICATION THEORY Chapter 12: GATEKEEPING THEORY Chapter 13: AGENDA-SETTING THEORY Chapter 14: FRAMING THEORY 　 PART IV: THEORIES OF INFLUENCES ON INDIVIDUALS Chapter 15: USES AND GRATIFICATIONS THEORY Chapter 16: MODELING BEHAVIOR AND SOCIAL COGNITIVE THEORY Chapter 17: SOCIAL EXPECTATIONS THEORY 　 PART V: THEORIES OF INFLUENCES ON SOCIETY AND CULTURE Chapter 18: MEDIA-INFLUENCED DIFFUSION OF INNOVATION THEORY Chapter 19: A THEORY OF AUDIENCE AND MEDIA DEPENDENCY ON POPULAR CULTURE Chapter 20: CULTIVATION THEORY Chapter 21: CRITICAL CULTURAL PERSPECTIVES: INTERPRETATIONS OF MEDIA INFLUENCES ON INDIVIDUALS AND SOCIETY Chapter 22: ADDITIONAL THEORETICAL FORMULATIONS AND CONCEPTS