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책 정보
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780367564810
· 쪽수 : 300쪽
· 출판일 : 2024-10-04
목차
1. In Search of Change Leaders: Case Studies. 2. Entrepreneurial Motivation. 3. Entrepreneurial Sustainability. 4. Women Entrepreneurship. 5. Disciplined Entrepreneurship. 6. The Lean Start-up. 7. Mastering Marketing Analytics. 8. Entrepreneurial in the Informal Structure. 9. Entrepreneurial Negotiation. 10. Agropreneurship. 11. Salespreneurship. 12. Servicepreneurship. 13. Preparing an Effective Business Plan. 14. Rising Intrareneurship ? Case Studies. 15. Marketing Chronicles from Pre Smartphone to Post Smartphone Era. 16. Management Concepts and Entrepreneurship. 17. Anticipating and Avoiding the Pitfalls that can Sink a Start-up. 18. Case Studies on Change Maestros. 19. Managing Growth in New Ventures. 20. Entrepreneurial Finance. 21. Bootstrap Financing. 22. Corporate Social Responsibility and Social Ethics. 23. Digital Footprints and Social Media. 24. The Pitfalls of Entrepreneurship or the Grim/Darkside of Entrepreneurship. 25. Contemporary Types of Entrepreneurship: An Insight.