The Soft Power of the Korean Wave : Parasite, BTS and Drama (Hardcover)

Introduction Popular Culture and Soft Power in the Social Media Age Youna Kim Part I Parasite 1 Producers of Parasite and the Question of Film Authorship: Producing a Global Author, Authoring a Global Production Dong Hoon Kim 2 Parasite and the Global Arrival of Korean Cinema: Notes from the Underground Charles K. Armstrong 3 The Transcultural Logic of Capital: The House and Stairs in Parasite Yoon Jeong Oh 4 Gender and Class in Parasite Kelly Y. Jeong 5 One-Inch-Tall Barrier of Subtitles: Translating Invisibility in Parasite Jieun Kiaer and Loli Kim Part II BTS 6 BTS and the World Music Industry Kyung Hyun Kim 7 BTS, the Highest Stage of K-pop John Lie 8 BTS, Alternative Masculinity and Its Discontents Gooyong Kim 9 Transnational Cultural Power of BTS: Digital Fan Activism in the Social Media Era Dal Yong Jin 10 BTS as Cultural Ambassadors: K-pop and Korea in Western Media Sarah Keith Part III Drama 11 K-dramas Meet Netflix: New Models of Collaboration with the Digital West Hyejung Ju 12 Mediating Asian Modernities: The Lessons of Korean Dramas Lisa Y.M. Leung 13 The Rise of K-dramas in the Middle East: Cultural Proximity and Soft Power Ye?im Kaptan and Murat Tutucu 14 Korean Dramas, Circulation of Affect and Digital Assemblages: Korean Soft Power in the United States Ji-Yeon O. Jo 15 North Korea and South Korean Popular Culture in the Digital Age Youna Kim