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· 제목 : Events Management : An Introduction (Paperback, 3 ed)
· 분류 : 외국도서 > 경제경영 > 산업 > 엔터테인먼트
· ISBN : 9780367610043
· 쪽수 : 490쪽
· 출판일 : 2023-01-31
· 분류 : 외국도서 > 경제경영 > 산업 > 엔터테인먼트
· ISBN : 9780367610043
· 쪽수 : 490쪽
· 출판일 : 2023-01-31
목차
1.Introduction to events management. 2.Event project management: feasibility, planning, delivery and evaluation. 3.Event design and production. 4.Event Operations. 5.Event human resource management. 6.Event Finance. 7.Event marketing. 8.Event law, health, safety and risk management. 9.Sporting events. 10.Mega-events. 11.Events in the public and third sectors. 12.Business events. 13.Cultural events and festivals. 14.Event impacts and sustainability. 15.Events and the media
