The History of Rioja Wine : Tradition and Invention (Paperback)

1 An intruder at the royal table; 2 Everything started with a crisis; 3 Taste and status: the invention of the “gourmet” in early bourgeois society; 4 A voice in the wilderness; 5 The Medoc connection: transnational knowledge transfer or industrial espionage?; 6 Conquering the Queen’s palate; 7 Thwarted: too modern for the time; 8 Quantity beats quality: the challenge of the phylloxera plague; 9 The comeback: shape and consolidation of a brand; 10 New wine, new conflicts: industrial wineries, small winegrowers and the state; 11 The globalization trap: challenges and opportunities for Rioja wine in the twenty-first century