Employer Branding for Competitive Advantage : Models and Implementation Strategies (Paperback)

Chapter 1 Modeling Drivers of Employer Branding: Agile Role of HR Chapter 2 Assessing the Validity of Employer Branding and Predicting Its Talent- Oriented Outcomes: An Employee’s Perspective Chapter 3 The Role of Employer Branding in the Creation of Powerful Corporate Brands Chapter 4 Toward an Integration of the Collaborator’s Experience in the Digital Management of the Employer Brand Chapter 5 Employer Branding and Social Media: The Case of World’s Best Employers Chapter 6 Corporate Social Responsibility to Corporate Environment Ready: A Paradigm Shift to Organizational Branding Chapter 7 Branding through Workforce Chapter 8 Impact of Knowledge Management on Employee Satisfaction in Nepalese Banking Sector Chapter 9 Strengthening Employer Branding with Corporate Social Responsibility Chapter 10 Enhancing Employee Happiness: Branding as an Employer of Choice Chapter 11 Techno Innovative Tools for Employer Branding in Industry 4.0 Chapter 12 Impact of Employer Branding on Customer Acquisitions and Retentions: A Case Study of Microsign Products