Sports Economics for Non-Economists (Paperback, 1)

1. The Sports Business is Different 2. Our Tool Kit: Theory, Concepts and Numbers 3. Commodification: Has Money Ruined Sport? 4. Mass Participation, Sports Clubs and Commercial Amateurism 5. Professional Recruitment, Earnings and Labour Relations 6. Sportswomen and Gender Economics 7. Attendances and Audiences 8. Seeking Profit or Utility: Objectives of Owners and Entrepreneurs 9. Tournaments and Leagues 10. Sponsorship, Stadiums, and Subsidies 11. The Economics of Sport Mega Events 12. The Global Sports Economy: Trading Goods, Player Migration and International ? Organisations 13. Medals, Health and Welfare, and the Third Sector 14. Corruption, Environmental Unsustainability and Discrimination 15. The Virus and After: Coping with Crisis