Absolute Essentials of Public Relations (Hardcover, 1)

Introduction. PART 1: Concepts and Theories What is Public Relations Definitions and disciplinary boundaries 1. Defining Public Relations 2. Models, Role and Scope of Public relations 3. Public Relations Practitioner Roles 4. Public Relations and Communications Strategy 5. Public Relations Ethics and professional standards (Melanie Powell) PART 2: PR Applications and Specialisms 6. Corporate Communication 7. Public Relations and Marketing 8. Internal/Employee Communication (Carl Holloway) 9. Crisis Management 10. Public Relations and Public Affairs (Peter Osborne) 11. International Public Relations 12. Public Relations and Social Media (Rebecca Dickenson and Natalie Elvin)