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· 제목 : How to Win at CRM : Strategy, Implementation, Management (Paperback) 
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780367657888
· 쪽수 : 220쪽
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780367657888
· 쪽수 : 220쪽
목차
There’s Something about CRM. Salesperson Resistance. Culture of Success. Understanding CRM Adoption. Business-IT Alignment. Positioning the Technology Division. Developing a CRM Governance Model. Partners, Vendors, and Hosted Solutions. The Business Analysis Function. The Customization Debate. Integration. Keeping the Mind in Mind. Understanding User Involvement. User Education. Big Data, Stewardship, and Analytics. Support. Understanding Extended and Post-Adoptive Use. Ongoing and Future Initiatives. Making CRM Successful.
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