책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 국제경제 > 마켓팅
· ISBN : 9780367679644
· 쪽수 : 272쪽
· 출판일 : 2023-09-25
목차
Marketing, Consumption and Demand for Asian Tourism
1. Introduction to Current Issues in Asia: COVID-19 and beyond
C. Michael Hall and Chris Cooper
2. Tourist arrivals in Korea: Hallyu as a pull factor
SungKyu Lim and Evangelos Giouvris
3. Local and international perspectives of the influence of creative experiences of Chinese traditional culture on revisit intentions
Chih-Hsing Liu
4. A study of segmentation of cannabis-oriented tourists from China based on motivation
Jun Wen, Fang Meng, Tianyu Ying and Yaniv Belhassen
5. A journey of hope: an institutional perspective of Japanese outbound reproductive tourism
I-Chieh Michelle Yang
6. Tourist behaviour through consumption in Melaka World Heritage Site
Nurul Diyana Md Khairi, Hairul Nizam Ismail and Syed Muhammad Rafy Syed Jaafar
7. Perceived pollution and inbound tourism for Shanghai: a panel VAR approach
Xu Xu and Markum Reed
8. Profiling the elite middle-age Chinese outbound travellers: a 3rd wave?
Jigang Bao, Xin Jin and David Weaver
9. Structural relationships among mega-event experiences, emotional responses, and satisfaction: focused on the 2014 Incheon Asian Games
HakJun Song, MinCheol Kim and Yunseon Choe
Sustainable Asian Destinations
10. When destination attractiveness shifts in response to climate change: tourists’ adaptation intention in Taiwan’s Kenting National Park
Wei-Ching Wang, Chung-Hsien Lin, Wen-Bor Lu and Su-Hsin Lee
11. Understanding the role of local food in sustaining Chinese destinations
Qian Chen and Rong Huang
12. How to improve tourism energy efficiency to achieve sustainable tourism: evidence from China
Lamei He, Jianping Zha and Hui Ann Loo
13. The interaction effect of tourism and foreign direct investment on urban?rural income disparity in China: a comparison between autonomous regions and other provinces
Joon Ho Kim and Kyung Ho Kang
Asian Tourism Research Methods
14. Towards an understanding of Chinese tourist photography: evidence from the UK
Mohan Li, Richard Sharpley and Sean Gammon
15. Exploring qualitative applications of social media data for place-based assessments in destination planning
Allie McCreary, Erin Seekamp, Mae Davenport and Jordan W. Smith
