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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780367680916
· 쪽수 : 220쪽
· 출판일 : 2024-05-27
목차
Introduction
Jose M. Alvarez-Monzoncillo
Chapter 1. Making use of digital methods to study influencer marketing
Prince Chacko Johnson and Christian Sandstrom
Chapter 2. The marketing of UGC, media industries and business influence: the Hydra of Lerna and the Sword of Heracles
Jose M. Alvarez-Monzoncillo and Marina Santin
Chapter 3. The power of algorithms and keys of participation
Jose Esteves
Chapter 4. Reviewing the Commercial and Social Impact of Social Media Influencers
Chen Lou, Tiffany Chee and Xuan Zhou
Chapter 5. The evolution of the influence business
Antonio Baraybar
Chapter 6. Influencer Marketing Dynamics: The Roles of Social Engagement, Trust, and Influence
Sylvia Chan-Olmsted and Hyehyun Julia Kim
Chapter 7. How Instagram & YouTube Users Share News: Algorithms, Monetization and Visibility on Social Media
Jonathon Hutchinson and Tim Dwyer
Chapter 8. A Cross-pollination of Fame? Star Athletes and Influencers on Instagram
Emilio Fernandez Pena, Natividad Ramajo and Adolfo Nieto
Chapter 9. Crowd influences in branded communities: the case of CrossFit
Anne Morawietz, Adele Berndt and Tomas Mullern
Chapter 10. Three key practices of imagine building in entrepreneurial identity work of freelance journalists
Sven-Ove Horst and Toon Brouwers
Index
