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· 제목 : Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities (Paperback)
· 분류 : 외국도서 > 예술/대중문화 > 예술 > 일반
· ISBN : 9780367725938
· 쪽수 : 120쪽
· 출판일 : 2022-08-29
· 분류 : 외국도서 > 예술/대중문화 > 예술 > 일반
· ISBN : 9780367725938
· 쪽수 : 120쪽
· 출판일 : 2022-08-29
목차
Introduction 1. Naming and Framing at Level 1: Having a Name for It 2. Naming and Framing at Level 2: The Joyce Principle 3. Naming and Framing at Level 3: The Juliet Principle 4. Naming and Framing at Level 4: The Full Lexical Toolbox of Issues Management and Its Multimodal Surroundings5. Concluding Remarks
