Sport, Advertising and Global Promotional Culture : Identities, Commodities, Spaces and Spectacles (Hardcover)

1. The Contemporary Landscape of Sport Advertising and Promotional Culture,??Part I:?Signs, Economies and Spaces,??2. The Sign of the?Swoosh?Within 21^st?century Economies of Sign Value,??3. The Nike?Swoosh?and the Cultural Politics of Sign Economies,??4. Sports Gambling Cultivation: The Sports-Media-Gambling Industrial Complex and the Rise of Integrative Media,??5. The Paradoxical Politics of?Barstool Sports’ Branding and Advertising in the Penn Entertainment Era,??6. Environmental Pretense: Sport, Advertising and Greenwashing,??Part II: Identities, Commodities and Advertising,??7. Selling the Revolution: The Accommodation?of Radical Politics in Sport Advertising,??8. The Big Game (Parental Consent Advised): Marketing Directly to Kids to Create Consumer Citizens,??9.?Valuing?Disability: Economies of Visibility, Paralympic Cripvertising and the Disabled Body Politic,??10. Corporate Cosmopolitanism, Glocalization and Cyber Ethno-Nationalism: Production and Consumption of Nike Japan’s Advertisement ‘You Can’t Stop Us: The Future Isn’t Waiting’,??11. Sport and Corporate Nationalism in India: Nike, Cricket and the Representation and Commodification of Indian Identity,??Part III: Gendered/Sexed Subjectivities and Advertising,??12. “If You Let Me Play”: Girls’ Empowerment and Transgender Exclusion in Sports,??13. (Post)Feminism and Football: An Exploration of Transnational Advertising at the FIFA23 Women’s World Cup"?,??14. “Earnin’ It”: NFL Promotional Strategies to Engage Female Fans,??15. Playing for Our Team: The WNBA, LGBTQ+ Advertising, and Neoliberal Capitalism,??16. Sport, Beer Advertising, and Corporate Nationalism in Canada: Three Decades of Molson Beer Advertising’s Articulation of National Identity, Masculinity and Consumer Citizenship