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· 분류 : 외국도서 > 건축/디자인 > 건축 > 도시사용계획
· ISBN : 9780367756260
· 쪽수 : 164쪽
· 출판일 : 2023-09-25
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Preface
Reuben Rose-Redwood, Jani Vuolteenaho, Craig Young and Duncan Light
Introduction: Naming rights, place branding, and the tumultuous cultural landscapes of neoliberal urbanism
Reuben Rose-Redwood, Jani Vuolteenaho, Craig Young and Duncan Light
1. "This venue is brought to you by. . .": the diffusion of sports and entertainment facility name sponsorship in urban Europe
Jani Vuolteenaho, Matthias Wolny and Guy Puzey
2. Scalar tensions in urban toponymic inscription: the corporate (re)naming of football stadia
Dominic Medway, Gary Warnaby, Leah Gillooly and Steve Millington
3. Who owns the name? Fandom, social inequalities and the contested renaming of a football club in Timi?oara, Romania
Remus Cre?an
4. Data, dispossession, and Facebook: techno-imperialism and toponymy in gentrifying San Francisco
Erin McElroy
5. "Turn your brand into a destination": toponymic commodification and the branding of place in Dubai and Winnipeg
Reuben Rose-Redwood, Maral Sotoudehnia and Eliot Tretter
6. City renaming as brand promotion: exploring neoliberal projects and community resistance in New Zealand
Robin Kearns and Nicolas Lewis
Afterword: The names of urban dispossession
David Madden
